Turn your data into insights that power your business, product, and marketing strategies.

We are experienced data scientists and technical leaders who have worked in this domain at Amazon, Google, Groupon, Snapdeal, IBM, Bing, Yahoo, Google, Udacity and several smaller and/or less known startup companies. Our specialty is identifying the biggest opportunities within a company to benefit from data-driven approaches, aligning the right resources, and building and delivering. We have many success stories to tell, including building Amazon Product Ads from the ground up, driving Groupon’s computational marketing and personalized deal newsletter in ~30 countries worldwide, optimizing supply chain and unit economics at Snapdeal, etc.

Vijay is an experienced data science leader, researcher and optimization professional. At leading e-commerce companies like Groupon, Amazon and Snapdeal, Vijay has worked on optimizing various aspects of an online business, such as growing traffic, improving the returns from the traffic via conversion and monetization, and instrumentation/testing/analysis to fine-tune the user experience. He has also worked extensively on the "bricks" side of clicks-and-bricks, on inventory planning, resource allocation, routing, facility location and other areas of optimization.

At Snapdeal and Groupon Vijay worked with the founders extensively on business model, profitability and strategic issues and decisions. He pioneered or led many efforts including targeting and recommendation algorithms, fulfillment and network optimization, subscriber acquisition, ad bidding and marketing spend optimization, A/B testing and product analytics. Earlier he spent nine years at Amazon, where he has deep experience with operational challenges including optimization of the supply chain, logistics, facilities, inventory management and placement, as well as with user experience including advertising (he did pioneering work in Product Ads) and search and discovery experience. Prior to Amazon, Vijay began his career as a founding member of the IBM India Research Lab at IIT Delhi.

With an optimization mindset rooted in e-commerce and retail, Vijay loves the challenges involved in the re-engineering of a running large-scale business process for efficiency, such as introducing forward-deployed inventory at Amazon or re-making the email recommendations at Groupon.

Vijay has a PhD from Northwestern University and a BTech from IIT Delhi, both in Computer Science.

The common theme in Nitin's work in the last decade or more has been finding interesting patterns in user behavior of hundreds of millions of users to improve user experience, optimize the business using data driven algorithms, data analytics and predictive modeling, and help shape the business strategy of the company.

His teams have had hundreds of millions of dollars of incremental revenue impact or shaped the business strategy of the company in deep and fundamental ways.

Most recently Nitin led the Data Science team at Snapdeal, one of the leading e-commerce companies in India with multi-billion dollar annual sales. The Data Science team was responsible for optimizing the business end to end, including customer acquisition, app and site performance, pricing strategy, merchandising, supply chain management and the overall customer experience. The team's work led to a 90% reduction in transaction losses, driven by an 80% increase in gross margins, and a 20% reduction in cost of fulfillment over a few months. We also helped increase app conversion rate by 30%+ and crafted a strategic response to Amazon's Prime offering in India, among several other initiatives.

Earlier, Nitin led the Engineering and Data Science team at Udacity. Before that, he founded and grew the Data Science team at Groupon and helped transform a young rapidly growing startup into a world-class data-driven company. Before Groupon he spent about five years each at Google and Yahoo using insights from data to improve user experience at these companies.

Nitin holds an MS from University of Washington, Seattle, and BTech from IIT Delhi, both in Computer Science.

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You can reach us at info@short-proof.com.

In person

We are in located in South Bay. If you are in the Bay Area, we can chat over a cup of coffee.